January 26, 2025 2:49 am

Universal Says On-Demand Film Strategy Has Increased Audience

The studio let viewers rent or buy movies earlier for a higher price. This made more than $1 billion in less than three years, with nearly no decrease in box-office sales.

Read More The studio let viewers rent or buy movies earlier for a higher price. This made more than $1 billion in less than three years, with nearly no decrease in box-office sales.

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