As Hollywood continues to reckon with the emergence of AI, one major studio has decided to take the plunge into the creatively murky waters. Lionsgate, the studio that has been struggling in the box office as of late in 2024, just inked a deal to introduce AI into their internal movie-making processes. The new AI model from Runway is intended to help maximize their efficiency and cut costs, and it will use some of the studio’s biggest franchises to do so, including John Wick.
Despite pushback by top talent towards the use of AI in Hollywood, Lionsgate is using an AI model that will be trained by the studio’s top films. Read More