Lionsgate ventured a bit too far into the eerie in a bid to drum up excitement for their latest horror film, The Strangers – Chapter 1. The company’s marketing tactics ended up getting their official TikTok account temporarily disabled. The incident occurred late in the evening on May 7, when a promotional livestream may have violated TikTok’s community guidelines concerning “dangerous activities and challenges.”
Lionsgate has been doing out-of-the-box promotional tactics for The Strangers: Chapter 1. Read More