Apple’s latest advertisement for its new iPad Pro, unveiled during its Let Loose event, not only drew some scathing comments from celebrities such as Hugh Grant and Justine Bateman, but created a backlash so strong that the tech giant was forced to issue an apology. The ad, entitled Crush, sees an enormous hydraulic press squashing decades of human ideas, development and culture into insignificance, which is meant to symbolize the consolidation of many creative tools into the iPad Pro. However, it is clear that the creative team behind the ad missed the mark with their tone-deaf approach.
After a day of intense blowback for their latest iPad ad, including jibes by several actors, Apple have apologized for ‘missing the mark.’ Read More