Marvel Studios is currently one of the most powerful players in Hollywood. Every movie release, no matter what reviews it receives or what controversies surround it, is a guaranteed money-spinner and in many ways have helped ensure the survival of many theater chains following the Covid pandemic shut-downs. However, when Iron Man was released in 2008 there were no grand plans in place for multiple movie releases a year, no inkling of an interconnected TV franchise and according to Robert Downey Jr the studio was ready to write the whole thing off if it bombed. During a Q&A with the Director’s Guild of America, which was shared on Twitter by Chris Gardner, Downey Jr said:
Iron Man’s success was never expected, and according to Robert Downey Jr Marvel Studios was prepared to write it off if it flopped. Read More